With steady growth in the number of mobile app usage and downloads, app marketing is getting more challenging than ever. It is necessary for app marketers to stay up to date with the latest app marketing trends and techniques to gain more Return On Investments (ROI). Statista, the leading business intelligence portal found that there are more than 8 million apps in Google Play and 2.2 million in iTunes. Another portal named TechCrunch says that an average mobile user, take access to 9 apps daily and 30 apps monthly.

App marketing

Utilize Proper Onboarding

App Store onboarding is a crucial part of your app marketing process. Marketers are realizing that an engaging impression and positive user experience is important for increasing user engagement on their app. Mobile apps that are based on an effective user onboarding strategy have gained 5 times longer retention from an average of 60% users. This clearly reveals the need for a proper app onboarding strategy to stimulate more growth and profits from your app.

By ensuring a value-added onboarding experience, your app will achieve higher and longer customer retention. You can add welcome/tutorial screens or push message widgets to improve the in-app experience of your app, to give better app value for your customers. Leading app marketing companies have identified that apps with better onboarding experience are found to have lesser user abandonment rates on the app store and app. The key to app retention and success will be by offering a more personalized customer experience.

Take Advantage of Geolocation

Location targeting is one of the innovative features in mobile app marketing. The location information of your potential consumer markets can be an influential opportunity to target and engage with the relevant message, at the right place and time. Geo-specific location technology is a significant tool for connecting your brand with the right mobile users, thereby helping to reduce the time to monetize your customers.

In-App Messaging

Your customer’s expectation for a richer and powerful app experience can be achieved through classified and personalized messages. In-app messaging is given much importance by ASO services India to ensure a much better user experience. In-app messaging benefits you and your customers with its customized style, and its possibilities for providing content based on user needs and expectations. This will reflect with users seamlessly progressing towards monetizable conversions on your app.

Case studies by leading app marketing agencies in India show that mobile apps enabled with in-app messaging in their initial session had 12% fewer users abandonment than the apps that did not show a message at this time. By providing users with in-app messaging in your app’s initial session can impact for a significant increase in app retention. App marketers have to constantly involve in their in-app messaging strategy to help users to get better value from your app and ensure long-term user retention.

Create Rich Push Notifications

You may include your app with effective push notifications in the form of text, images, video, and content in order to retain every potential customer. These are a great way for enabling faster interaction and engaging users who are currently not active on your app. While 26% of customers are abandoning an app after the first use, it is important for brands to appeal to their users to retain or keep coming back to their app. Customers who opt-in for push notifications are identified to be of high value in engaging with your app on a regular basis. With effective push notifications, customers will be more likely to return to your app within 30 days of the previous use. A rich push notification strategy will not only be important in increasing engagement rate but long-term retention as well.

It is already known to the mainstream app marketer world that user engagement is a challenging factor for every app. By implementing user-friendly push notifications in your app marketing strategy can be significant in reducing the app uninstall rate and improve app success. With personalized, timely and relevant push notifications your app will be able to drive great results in terms of conversions, leads, and profits. It is important for app marketers to prevent using more push notifications that may even lead users to uninstall your app. Visit https://nextlabs.io/